Habanos S.A. celebrates 20 years in China with continuous expansion

The international corporation Habanos S.A. celebrated in Beijing 20 years of successful operations in China and a continuous expansion within one of its main markets in the world and the main one in Asia.

The representative of the company in the Asian Giant , Omar León, told Prensa Latina that the last two decades have been hard work, because at first there was not much knowledge about the culture of the product and the different brands.

But with the opening of stores in large cities such as Beijing and Shanghai, promotional events and Duty Free establishments, Cuban cigars made their way to solidly position themselves in a market where they compete with national cigars and of other origins.

Habanos S.A. is preparing its participation in the upcoming Shanghai International Import Expo and in 2021 where it will launch the Diplomático brand as the first regional edition for this market.

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