“Assuming journalism is like a mission”, these are the key words for this historic moment, that, quoted by vice-president of the Association of Cuban Journalists (UPEC) Antonio Molto, made a clear reference to our National Hero, which calls for the greatest dedication to their profession: but for that, the journalist must achieve self preparation in order to face the challenges that will be presented.

Cesar Arredondo, the most awarded professional of the National Radio Festivals, shares his experiences in the book De Becerra a la Rampa. Memorias de un locutor, that was launched on Friday in the Alejo Carpentier reading room in Morro- Cabaña military complex.

Once I heard it said that Cesar Arredondo, the notable professional of Radio Rebelde station, with his voice and peculiar style, had the power to shock, make reflect, calm and captivate the listener like a friend who knows the precise words to seduce with his conversation.

The creative work of scriptwriters and screenplay adaptors is one of the main cores of program production in the electronic hardware.

First on the radio, the movies and later on television, men and women from the most varied professions, experts from the most diverse artistic, commercial and communicative disciplines and even the newcomers which one day by chance of life challenged their own destiny and took this role without even suspecting the talent to be developed and since then they would devote all their life. They were the responsible of the word, the ideology, the feeling, the imagination and the media fiction creating as sculptors this complex symbiosis of formulas, symbols, genres and prototypes of the live characters in every story.